About us
Mills & Company develops and implements effective strategic communications programs for professional service corporations, practice groups and organizations in the Eastern United States.
Based in Boston, MA, Mills & Company is a public relations consultancy backed by decades of media and public affairs experience. Our practice features a team of experienced, senior consultants who offer a wide array of resources to clientele.
Our Method
Combining research, analysis, careful planning, and listening, Mills & Company builds and executes effective communication strategies and campaigns which help clientele attain their communications' and public relations' objectives regardless of circumstance.
- Define
- Objectives
- Challenges
- Audience segmentation
- Key influencers
- Target media outlets
- Applicable media strategies
- Old media
- TV
- Radio
- "New" media
- Internet
- Social media
- Blogs
- Distinguish
- Marketplace conditions
- Competitive analysis
- Client message
- Refinement
- Segmentation
- News & issue development
- Prepared materials
- Media kit
- Presentations
- White papers
- Talking points
- Deliver
- Extensive network of regional, national and international media contacts
- Extensive network of marketing, political and industry resources
- Aggressive outreach
- Continuous follow through