Osbon Capital
John Osbon is the founder and chief investment officer at Osbon Capital Management. Osbon had served as a Wall Street executive at leading financial services' organizations for more than 20 years before founding the nation's first "Index Investment Boutique" in 2004.Confronted with the challenge of creating public awareness among the high-net worth community amid challenging economic times, Osbon enlisted Mills & Company's team of seasoned professionals to develop and execute a carefully crafted strategic media relations campaign.
Mills & Company constructed a campaign to provide Osbon Capital with enhanced brand awareness and credibility by identifying media opportunities to explain the boutique's unique investment approach. Leveraging Osbon's decades of experience and unique expertise, Mills & Company identified and secured dozens of media placements coinciding with the onset of the United States' worst financial crisis since the Great Depression.
Reaching regional and national audiences throughout 2008 and 2009, Osbon was quoted as a financial services expert or featured in dozens of media outlets, including Wall Street Journal, Fortune magazine, Forbes.com, the Boston Globe, Associated Press, WGBH TV in Boston (Greater Boston) and WCVB TV (News Center 5) in Boston. In particular, WCVB TV (the region's #1 rated television newscast) utilized Mr. Osbon as their sole financial expert.
Osbon's insight into the performance of stock markets, investor response, and key economic indicators gave viewers critically important information during a time of national crisis. The boutique's work with Mills & Company allowed Osbon Capital Management to secure brand name recognition in Boston and beyond while establishing itself as a credible, trusted source of financial information and investment advice.